Julayi is a film which is more based on the hero's character. Allu Arjun is playing Ravi in the movie. He hates to work. In order to make the quick buck, he designs a plan. Will that work for him? It might involve risk, but he doesn’t care. All that he wants is 'Kick.'

Illeana is pretty sure that her character in Julayi will become quite popular. In fact, variety seems to be the biggest USP of the film. Even Arjun's character is being touted as a never-seen-before one. Sonu Sood is an integral part of the story, though the title essentially reflects Arjun's character.

Brahmanandam, Tanikella bharani, Ms Narayana, Dharmavarapu, Brahmaji and Rao Ramesh are playing other important roles.

Art direction is by Ravinder. Fights are by Peter Heins. Editing is by Praveen Pudi.

Listen to Julayi Songs on Raaga.com

Watch Julayi Trailers