OK, so we all know now that Mallika in Sandeep Chowta's 'Mallika I Hate You' has nothing to do with bomb shell Mallika Sherawat! But the million dollar question is, after all who is THE Mallika whom someone can love to hate?

Meet SIGGA - a pretty'n'sexy model from as far as Iceland, who is also a popular face that is gracing several commercials currently on air like Indica car ad and Clinic shampoo. She takes the cake in the music video as it features only her character that dances and sings through out.

For all those men folk who want to know about the personal life of Sigga, the bad news is that she is currently dating actor-model Zulfikar Syed, who played the young Shah Jehan in Taj Mahal - An Eternal Love Story.