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'Ra.One' breaks all BO records; earns 170 cr in opening weekend

Monday, October 31, 2011 • Tamil Comments
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Shah Rukh Khan's super hero action film 'Ra.One' has set a new record at the Indian box office by earning a gross of Rs. 170 crore worldwide in the opening weekend (first five days of release).

According to Eros's report, the highly anticipated Diwali release (26th Oct 2011) triumphed at the box office with an incredible weekend gross collection of Rs. 137.25 crore (Net Collection of Rs. 96 crore) in India and Rs. 32.75 crore overseas. Since its release, 'Ra.One' reported to have created history by shattering regional, national and international box office record after record with the biggest Diwali day opening followed by the biggest single day collections for an Indian film and now the biggest ever weekend release for both India and overseas box office.

'Ra.One' opened across more than 4,000 plus screens worldwide (3,100 plus screens in India and 904 prints internationally, including 3D, Tamil and Telugu) and is the biggest Hindi grosser in south markets too.

'Ra.One' is Shah Rukh Khan's most ambitious project to date directed by Anubhav Sinha starring King Khan himself as G.One along with Arjun Rampal as Ra.One and Kareena Kapoor. The film's visual effects and state of the art production techniques have set a new standard in Indian film. All this, combined with a widely acclaimed soundtrack produced by Vishal-Shekhar and featuring Grammy award nominee Akon, have made Ra.One a must see film. The movie is produced by Red Chillies Entertainments in association with Winford Productions.

Speaking on Ra.One's overseas performance, Pranab Kapadia, President - Distribution - Eros International plc said, "With Ra.One, Eros International once again consolidates and establishes its global distribution network and the film is enjoying a superb run across all major regions including UK, North America, Europe, Australia and the Middle East. Overseas, the film has broken SRK's own previous first weekend record established by My Name is Khan and Ra. One now occupies the position of biggest Indian first weekend grosser overseas as well. The Saturday release of 3D versions in most overseas markets means that we are looking at the film continuing to do some excellent numbers through the coming weeks".

Ken Naz, President, Eros International, USA added, "Despite storms in the east coast and a state of emergency declared, Ra.One has performed so well. Apart from audience appreciation, leading media like the New York Times and LA Times have hailed the film too and we can confidently declare this film to be one of the biggest ever blockbusters and top earners for an Indian film in the USA."

According to Kamal Jain, Group CFO, Eros International Media Ltd 'Ra.One' has also been able to set a new benchmark in terms of brand tie ups and merchandising. "With Volkswagan, McDonalds, PlayStation and Tag Heur amongst its partners it has opened up a whole new areas of funding and cross promotion," quoted Kamal Jain.

The international exposure of Ra.One will continue to grow in the coming months as Eros has scheduled the film's theatrical release in the first quarter of 2012 across several territories including South Korea, Hong Kong, Taiwan, Russia, Lebanon, Jordan, Syria and Palestine, Brazil, Spain, Italy and Greece.

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