It is the season for well-planned launches of logo, first look and teaser. In a big way, Power Star's popularity with the net-savvy Telugu audience is one of the main propellants of this trend. There was this practice of a "mischievous" element leaking a song from Pawan's film, which would go viral. The makers of Panjaa chose to reveal the title in a grand style, helped hugely by Rajamouli's approval of it on Twitter, and the rest is history.

Devi Sri Prasad may want to thank the stars because none of the numbers from Gabbar Singh has been "leaked" on the net. When three of the songs from Jalsa were "leaked" in 2008, they were as popular as the Kolaveri number among the netizens in Andhra Pradesh.

The news is that the first teaser of Gabbar Singh will be release on Feb. 23. The film is slated to be released in April. Hope it will repeat the popularity of Cameraman Ganga Tho Rambabu!