Noor Bhai, a celebrity fan of the Mega family, has died, leaving the fans associations out there dejected. Allu Arjun, as a mark of mourning, has decided to put on hold any announcement regarding his upcoming movie for now.

"Demise of a fan is like losing an extended family member. Noor Bhai was like family to all of us. Due to unforeseen circumstances, we don't feel that this is the time for any fancy announcements. We will surely update details about #AlaVaikunthapurramulooTeaser soon," Geetha Arts, one of the producers of the Sankranthi release, said.

Noor Bhai, based in Hyderabad, used to maintain direct contacts with Megastar Chiranjeevi, Ram Charan and Bunny. Pawan Kalyan too was fond of him. His medical expenses were financed by Chiru during hospitalization.