GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has roped in megastar Amitabh Bachchan as their brand ambassador.

GBTL Ltd. has a strong presence in manufacturing of Polyester Viscose and Polyester Wool fabric which caters to the domestic as well as the international market under the brand name GBTL - Grasim.

"We are privileged to have Amitabh Bachchan as our brand ambassador. His vibrant persona, legacy and pan-India appeal makes him the perfect fit for brand GBTL - Grasim. It is the most recognized suiting brand in India and by roping in Mr. Bachchan the company has demonstrated its intent to take the brand to a supreme level," S Krishnamoorthy, Managing Director of GBTL Ltd., said in a statement.

The announcement was made on Tuesday, a day before Amitabh's 75th birthday on Wednesday.