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Ashwini Dutt makes comments about heroes' remunerations

Thursday, July 28, 2022 • Telugu Comments
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Ashwini Dutt makes comments about heroes remunerations

Senior producer Ashwini Dutt has spoken out against some practices that have taken roots in the Telugu film industry. He questioned the need for the Active Producers Guild when the Producers Council already exists. His banner won't be suspending shootings from August 1, as the decision has been taken by the Guild.

Here is what Dutt said in his latest interview:

The Producers Council was formed many, many years ago to serve the welfare of producers. Given this, another guild doesn't make sense.

These days, it has become a challenge to draw audiences to theatres. To an extent, the situation has come to this because producers went to the Chief Ministers seeking hikes in ticket rates. The audiences are miffed with the fickle-mindedness over ticket prices. One time they want a hike. Another time, they want the rates to be reduced.

It's not proper to hike fees for heroes in an indiscriminate manner. The remuneration of a hero has to be in keeping with his market potential. That said, it is not true that ticket prices are hiked only because of heroes' remuneration.

In the past, when the film industry faced issues, the Telugu Film Chamber of Commerce used to step in, not NTR and ANR.

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