'Geetha Govindam' song a massive hit, details here
- IndiaGlitz, [Tuesday,July 17 2018]
The song 'Inkem Inkem Inkem Kavale' is proving the craze that Vijay Deverakonda and his movie, 'Geetha Govindam', have. Released on July 10, the song has clocked 9 million views on the YouTube channel of Aditya Music.
Composed by Gopi Sundar, it has lyrics by Ananth Sriram and rendition by Sid Sriram. The classical touch is there for everyone to see. 'Inkem Inkem' is conceived as the lover boy's expression of mirth when the girl becomes his, but the 'raga' is more than exalting for the mood.
Ananth Sriram pens lyrics that are a cross between cerebral and everyday language. If there are not-so-regular words, there are also terms like Lava that are routine. Sid Sriram's voice comes with a tinge of offbeat, we said in our review of the number.
'Geetha Govindam', starring Vijay Deverakonda and Rashmika Mandanna, is directed by Parusuram. The rom-com will be out in the theatres on Aug 15.