He is the father of a struggling actor, who likens himself to Elon Musk. Of late, this father, who is also a controversial figure in the Telugu film fraternity, has been making repeated requests to a veteran producer to allocate theatres to his son's film. This veteran producer, who is known for his impeccable business acumen and also possess a better understanding of the difference between demand and supply ratio, agreed to the father's proposal and blocked some theatres for the film, albeit reluctantly. The producer seems to be irked with the behaviour of this father, who is known for his opportunistic character.

In spite of his business nexus, the hero is facing hiccups to promote this film as the audience are not showing interest in its content. The film in question boasts of some popular names, but the lean patch of this hero isn't helping the team get desired attention. However, what's annoying the industry people is that this flop hero still feels that he is a great actor with incredible box-office craze and goes all guns blazing against film critics and always cribs about star ratings for reviews. He is not realising the ground reality and always tends to show starry airs.

People say he is still not applying his mind and getting carried away after scoring just a hit or two in his career and which is why his future is in the doldrums now. The film is releasing soon and it will decide his fate.