At a time when it is difficult for movies to hold their ground just two weeks into their release, Nitin feels happy that Ishq has been able to pack the halls even after 50 days. "People are saying that Ishq is like what Khushi is for Pawan Kalyan. This is the first film since Jayam which has got good collections," a seemingly upbeat Nitin said at a press briefing held to mark the film's half-century run.

Nitin is going to act in three movies. "I have signed a film to be produced by Bellamkonda Suresh and another under the production of Gautham Menen. The other film will be produced by Sresth movies (of Ishq)," he said.

The actor is thankful to PC Sreeram, whose cinematography is Ishq's raison d' etre.