Five films so far. And none of them have been hits.

The last one, Bhadradri Ramudu, was a zombie to beat all zombies.

So Taraka Ratna, the young hero, who was launched with unprecedented fanfare a few years ago (nine films on a single day), should be feeling down in the dumps.

So is it all a put-on? Is it the ultimate posturing?

Can a person in his position be really happy?

The answer to all this is yes. And the reason is No.

Sounds confusing? Well, the fact is his next film, enigmatically named No, is said to have been sold out for a good price.

So Taraka Ratna is naturally happy. The songs of the film have also gone down well with the masses.

So all No has to do now is get a Yes from the public.