Yash Raj Films head, producer Aditya Chopra has been taking a keen interest in the marketing of his banner's upcoming film 'Daawat-e-Ishq'. Our birdies snooped on to the fact that he has been having close door meetings with lead actors, Aditya Roy Kapur and Parineeti Chopra on a unique marketing idea.

It is said that he has been personally looking into the details and both Aditya and Parineeti have been visiting his office at all odd hours but no one is aware about what they have been discussing. Even though Aditya Chopra has an efficient team in place to look after the promotions and publicity of his films, he is personally taking interest in the promotion of 'Daawat-e-Ishq'.

In fact, Aditya Chopra wants to announce the plan just before the film`s release and also shifted the release of the film to weave this plan through. Well, looks like we just need to wait and watch for his plan to unfold....

Watch 'Daawat-e-Ishq' Trailer