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Projecting Allu Arjun differently in Malayalam

Thursday, November 7, 2019 • Telugu Comments
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The First Look of the Malayalam version of 'Ala Vaikunthapurramuloo' was released earlier today. Titled 'Angu Vaikuntapurathu', the film will have a simultaneous release in the two languages.

What is striking is that the makers have chosen to project Allu Arjun's character as an action-driven one in the Malayalam version. This is in contrast to how the Mega hero's character has been projected for the most part in Telugu. Only one poster had Bunny fighting off baddies. The rest of them saw him in calm avatars.

The songs 'Samajavaragamana' and 'Ramuloo Ramulaa' have also added to the perception that the Stylish Star's character in the Trivikram Srinivas directorial is of a family man not given to much action. The Malayalam audience will soon know that the film is not action-oriented.

Bunny enjoys much popularity in Kerala and wants to cement it in the coming years.

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