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PVR, INOX, & Miraj chains play politics: Salaar team takes strong action

Wednesday, December 20, 2023 • Telugu Comments
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In the escalating clash between Bollywood's much-anticipated films Salaar and Dunki, a recent report has caused a major controversy. According to recent reports, Dunki's team is allegedly demanding an exclusive 100% showcasing from single-screen owners, pressuring them to prioritize the Shah Rukh Khan starrer over Prabhas' Salaar. In response, the single-screen association took a bold stand, refusing to open Dunki bookings for Friday.

Now, sources confirm that Team Salaar is vehemently opposing the alleged unfair trade practices orchestrated by Pen Marudhar and the Dunki team. The shocking development reveals that Salaar makers are strategically hitting back where it hurts the most for Dunki - the multiplex chains.

Sources reveal that Salaar's release in South Indian markets will be withdrawn from major multiplex chains such as PVR, Inox, and Miraj. The decision, fueled by the #BoycottPVRInox movement on Twitter, stands as a powerful response to the multiplex giants favoring Dunki over Salaar. As #BoycottPVRInox continues to trend, Salaar supporters express their discontent over the alleged unfair practices.

It appears that PVR and Inox, as market leaders, failed to take a resolute stand against unfair trade practices. Instead, they openly favored Dunki, leading to a significant change in the tide. According to reports, the turning point occurred when Shah Rukh Khan himself intervened, personally striking a lucrative deal with Ajay Bijli, owner of PVR, regarding showcasing preferences.

According to a Bollywood Hungama report, 'PVR-Inox backed off their commitment after promising equal showcasing in single screens. PVR-Inox’s position as the market leader influenced single-screen owners, and when SRK learned about their initial commitment to equal showcasing, he took matters into his own hands. The King of Bollywood directly engaged with PVR's owner, securing a 100% showcasing deal for Dunki at all single screens in PVR-Inox. This overnight shift in the decision to share screens sent shock waves through Anil Thadani and the entire Hombale team.'

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