Rajiv, son of ace music director Koti is being cast in a new film titled 'Premante Suluvu Kadura' with Simmi Das, a debutante actress opposite him. B. Ram Prasad, S. Sri Ramulu and K. Sudhakar Reddy are producing this yet to be named film and the film is written and directed by Chanda Govind Reddy. The film was recently launched and is busily shooting the first schedule in Rajahmundry and surroundings.

Director Govind Reddy said ‘The film story is built on the line ‘Its easy to love but hard to keep it up’. We are unveiling the first look of the film on our hero Rajiv’s birthday, the 8th November. This film will help him stand as a hero’

Ahuthi Prasad, Madhu Mani, ‘Jabardast’ Chandra, Khaleel Basha, Kota Shankar Rao, Chitti Babu and Sahadev are playing key roles. Crew for the film includes: Editing: Udhdhav; Camera: Prasad GK; Dialogues: Chanda Govind Reddy, Suman; Music: Nandan Raj; Producers: B. Ram Prasad, S. Sri Ramulu and K. Sudhakar Reddy; Story, Screenplay & Direction: Chanda Govind Reddy.