So far in Tamil cinema it is common only for the big superstars such as Rajini, Kamal, Vijay and Ajith whose films get sold right on the day they are launched. Now the hot news in Kollywood is that even before the announcement of Sivakarthikeyan's next film, the song rights has reportedly been sold for a huge amount.

Sivakarthikeyan after the super hit 'Maveeran' is currently acting in Rajkumar Periyasamy's 'SK 21' produced by Kamal Haasan with Sai Pallavi as the female lead. The major shooting of this military based film went on for two months in Kashmir and was wrapped and the next schedule will begin in Chennai soon.

Meanwhile we broke the news to you first that Siva will next be starring in an action based film directed by A. R. Murugadoss which is in preproduction now. Mrunal Thakur is said to be on board as the heroine. Anirudh is scoring the music and the combo of the trio has not only excited fans but also the trade as well.

According to latest reports a leading music label has bought the audio rights of the Sivakarthikeyan-ARM- Anirudh project for an unheard of whopping amount. This hot news about Sivakarthikeyan's next film doing big business before the official announcement has created a sensation in Kollywood.