Bellamkonda Sai Sreenivas will next be directed by Teja for a "mass masala entertainer". The untitled flick was launched today at Ramanaidu Studios in Hyderabad. VV Vinayak, Sriwass and ex-minister Danam Nagendra graced the launch event as chief guests. A few noted producers were also present.

Set to star Kajal Aggarwal (directed by Teja once again after 'Lakshmi Kalyanam' and 'Nene Raju Nene Mantri') as the heroine, this one will feature Sonu Sood as the main villain. The film is already on the sets.

To be produced by Anil Sunkara of AK Entertainments, this one will have music by Anup Rubens. Abhimanyu Singh of 'Gabbar Singh' fame has a key role.

Written by Lakshmi Bhupala, the film's cinematography is by Sirsha Ray. Editing is by Kotagiri Venkateswara Rao.