Vijay's speech on 'Bigil' audio launch function became a trending topic on social media and also became controversial as politicians are still commenting on it even after a week's time. In his speech the Thalapathy adviced his fans not to indulge in fan wars with other stars and instead of trending hashtags for that they can do it for social and political causes.

Vijay fans have obviously taken his advice and have started a hashtag #SaveTheniFromNEUTRINO which has received much support from netizens as well. The India-based Neutrino Observatory (INO) Project at Pottipuram in Theni district.has started its preliminary work by digging a huge 1200 metres deep pit under a mountain to study atmosphere Neutrinos produced by cosmic rays. Environmentalist fear it of being hazardous to nature in the area.

It is worth mentioning that on the very next day of Vijay's speech his fans started a hashtag #JusticeFor Subashri and later #KeezhadiTamilCivilization which trended worldwide. Looks like the Thalapathy fans have taken a positive turn listening to their icon's advice and are doing something constructive instead of just mudslinging their rival fans.