'Pelli Choopulu' was released in last July, but it continues to make news by winning awards (read the National Award and the recent SIIMA Awards). Latest, it's is in news because an entrepreneur herself has got inspired by it! It's Upasana Kamineni, Ram Charan's talented wife.

"Inspired by 'Pelli Choopulu. Such an adorable film. Write in to me at upasana@apollolife.com if you have a concept/idea that can make social impact," she has said in a message via social media. She is in New York, where she accidentally chanced upon a mobile eatery, like the one seen in the film 'PC'.

This is a golden opportunity for many wannabe entrepreneurs. In a country where the start-up ecosystem is slowly but surely picking up, big names like Apollo's Upasana doing something like this is heartening.

Inspired by #pellichoopulu such an adorable film.Write in to me upasana@apollolife.com if u have a concept/idea that can make social impact pic.twitter.com/PI265hwVNP

— Upasana Kamineni (@upasanakonidela) July 2, 2017