Two veteran producers Janakiram and Manikchand have expressed deep concern at the fate of today's Kannada producers who are harping on revenue from television satellite rights instead of making films with quality and please the audience.
According to the two veterans the situation is worse for 90 plus Kannada film producers. They have made the film banking on the satellite rights. The satellite right from the television channel has stopped completely for medium and poor quality films. It is a blockade of Rs.50 to 60 crores taking in to account average spending on each film at Rs.60 lakhs.
Veteran producer of 16 films and currently with 'Central Jail' on hand Janakiram explained the situation - 'I had given Rs.6 lakhs for 'Poli Huduga' film in those days as remuneration for very popular V Ravichandran'. Today with just one film of 100 days and not a box office hit hero Sriki remuneration is Rs.6 lakhs. I made 'Poli Hudga' in just Rs.62 lakhs.
Janakiram completely disagree with the present style of excess spending and making films with satellite right in mind. Working on good concepts and making a neat film is important he says.
Manikchand another veteran producer also urged for Kannada film producers not to demand on satellite right money. At least from 90 films blocked the producers should understand properly. It is only Puneeth Rajakumar, Sudeep, Darshan and Upendra films that are brought by the satellite houses. Others should go for quality and that could automatically make satellite houses to come running for rights he says. Manikchand quotes the example of 'Simple Ag Ondh Love Story' by Suni. This film producer had to pay the first week theatre rent for screening. The TV right was not in demand. After the film succeeded obviously TV right was sold for Rs.2 crores. This type of situation should arise for Kannada films hopes veteran Manikchand.