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'Jannat 2' to open well

IndiaGlitz [Thursday, May 03, 2012]
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It's time for Emraan Hashmi's real test. Over the years he has been doing well and is now sitting pretty at the box office with four successful films in a row (The Dirty Picture, Murder 2, Dil Toh Baccha Hai Ji, Once Upon A Time In Mumbaai). However the fact remains that when he did these films, he was under no pressure to deliver since he was growing up the ladder. Now that he has achieved a superstar status for himself, there are immense expectations from him. More so since 'Jannat' is a franchise waiting to be explored.

All of this means that the film should take a good opening at the box office. However a huge release size would mean that the occupancy would be in the range of 50%-70% depending upon the single screen/multiplexes and small/big centres. One could have hoped for a tremendous opening all over (80% and above) but that seems quite unlikely since the buzz around the film is good, not extraordinary. Also, while the songs are collectively good, that one single chartbuster that makes for tremendous hype surrounding an Emraan film is conspicuous by its absence.

Still, for entertainment deprived audience, 'Jannat 2' is a gift in the offering as it arrives full one month after 'Housefull 2'. Yes, 'Vicky Donor' and 'Hate Story' have been successful but they had small releases. On the other hand 'Tezz' has failed to bring audience into theaters. This means the ball is in the court of 'Jannat 2' to deliver. From the release timing and placement perspective it has everything going in its favour. Now if the content turns out to be fantastic as well, it has in it to make the most out of an open week available for itself.

There are two more films releasing alongside 'Jannat 2' but none are expected to make any dent whatsoever at the box office. 'Fatso' is a delayed film which is releasing without any zing in promotion. This Ranvir Shore-Gul Panag-Purab Joshi film can't expect occupancy more than 20%. As for the other release of the week - 'The Forest' - it may just release in select multiplexes of the country but isn't expected to last beyond a week.

Watch 'Jannat 2' - Trailer

 

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Listen to 'Jannat 2' Songs On Raaga



"Fatso might be my most commercial film so far" Rajat Kapoor



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