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'Kochadaiyaan' gets bigger! Audio release in Tokyo!

IndiaGlitz [Tuesday, July 03, 2012]
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The shooting of 'Kochadaiyaan' is complete and it is in active post production stage. The countdown to the release of the prestigious project has begun with Eros & Mediaone embarking on the marketing and exploitation of the film actively with the Tamil Satellite rights being assigned to Jaya TV and the Telugu rights for the film to Messrs Lakshmi Ganapathy Films, Hyderabad.


 
Eros & Mediaone have also strategically tied up Karbonn Mobiles to launch 5,00,000 Kochadaiyaan Mobiles to celebrate the release of the film! These  mobiles will have exclusive screensavers and images from the film along with the trailer and the signature tune of the film. They would be released in September / October during the audio launch of the film.
The music release of the film is planned in Tokyo and multi-city premieres of the film are being planned across Los Angeles, London and India. The film is scheduled to release towards the end of the year.

Mr. Sunil Lulla, Eros, added, "Eros is proud to be associated with Rajini once again. We are confident that like Sivaji and Robot this will also be a landmark film in Rajinikanth's career with attractive monetization avenues and we are privileged to be a part of it. We are delighted to have Jaya TV on board for the Tamil satellite rights. We will also be releasing a separate Hindi version along with the Tamil version".

Announced earlier last year, Kochadaiyaan is an action adventure film with performance capturing technology. The film will release in Tamil, Telugu, Hindi and English.  Along with Rajini, the film stars Deepika Padukone Jackie Shroff, Sarath Kumar, Nasser, Shobana, Aadi, Rukmani and others.

Watch Rajini & Soundarya @ 'Kochadaiyaa''Sets




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