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Happy highest grosser in USA among New-year releases

Tuesday, February 28, 2006 • Tamil Comments
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Allu Arjun popularly known as Bunny leads the brigade of young heroes in the Telugu film industry. He has achieved enviable popularity with just 4 films. From the overseas market perspective, it happened with just 3 films. Arya was the first film of Bunny to be released theatrically. It has been observed in case of the overseas audiences that they generally wait for a strong buzz from back home to make up their minds to watch a new star’s films. But with his very first film Bunny as the proponent of ONE WAY LOVE has endeared himself to the audiences. The character of Arya was full of attitude and was just right for Bunny. Then came the eponymous BUNNY, which proved his versatility to just ‘play to the galleries’ and he did it with gay abandon.

And Now, Happy proved to be the most successful film with the overseas audiences thus far released in the New Year. A total of 9 films have been released so far this year in the overseas markets. In US alone, Happy has enthralled audiences so far in 44 centers, a record hitherto matched only by the top stars and collected the highest gross for any film in the New year so far. The film is going to be screened in a few more centers in the coming weeks, besides this; there has been persisting demand for re-runs in the major centers.

The New Jersey exhibitor said ‘I am very excited; about the way HAPPY has attracted crowds to the theatres. Initially I was not too sure, though the guys of Kad Entertainment were extremely confident. I must concede that hence forth Allu Arjun will be considered among the Top stars in the Regional market.’ Similar sentiments are expressed by other exhibitors from Detroit, Atlanta and Dallas

The music too is a big hit with audiences in the overseas, so much so that people insisted in some centers for a replay of songs like Chal Chal re Hyderabadi and Ossa Re.

Representatives of Kad entertainment who distributed Happy in US in collaboration with Geetha Films, said they are delighted at the way the anxious audiences unmindful of the print delays and reschedules in the opening weekend all over US but came out applauding the movie. They connected very well with the way Bunny essayed his role, and adored Genelia, who looked even more beautiful this time around. Not the least the rip roaring comedy evoked by Manoj Bajpai’s histrionics. They said they are looking forward to great re-runs of Happy in the major centers towards mid-March.

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