Tollywood speaks in numbers. Gone are the days when producers boasted about the post release records like number of screens, the collections and the days of run. Now with the market deciding the film's success over the first weekend, it's imperative that the film is declared a 'hit' on the viral circuit much before the movie is released.

The recent teaser of Mahesh Babu's film '1 - Nenokkadine’ launched on the superstar's birthday has crossed a million 'hits' on the web including all the sites hosting the video within three days of release, a new landmark of sorts. The makers expressed their jubilance about this and shared the proceedings of the film production. 'The London schedule is almost finished and the plan is to release the film for Pongal '14...'

The movie is directed by Sukumar, produced by Ram Achanta, Gopichand Achanta and Anil Sunkara. Music is by Devi Sri Prasad and Photography by Ratnavelu.

Watch 1 - Nenokkadine Trailers