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'Airlift' is not impacted by new releases of the week

Saturday, January 30, 2016 • Hindi Comments
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As expected, Airlift maintained a good hold on its second Friday as well. The fall from Thursday (5 crore) to Friday wasn't much as the film netted around 4.5 crore* more. As a result, the film currently stands around the 88 crore* mark.

With the kind if appreciation that is coming for the Raja Menon directed film, it was pretty much on the cards that the film would trend well over the weekend. With a good number of screens available for it, the film was quite good in the evening and night shows when the family audience started setting in.

The film would have good collections today and tomorrow would see a very good jump. Moreover, the film pretty much has an open ground for itself as Mastizaade has opened to bad reviews. Again, reviews are not a problem for this genre but word of mouth is. That too is not really favorable. On the other hand Saala Khadoos too is way too niche, which means its reach is limited to pockets. Even 100% jump in collections on Saturday and Sunday won't really impact Airlift as there is a wide gap in collections.

As a result, Airlift is now set to score 100 crore before end of second weekend. This is a huge high for the Akshay Kumar starrer as the film is now set to dominate right through the week. HIT! Also, this would be Akshay Kumar's fourth 100 crore affair after Housefull 2, Rowdy Rathore and Holiday.

Kya Kool Hain Hum 3 has totally crashed on its eight day. While it is hardly running at a show or two in select multiplexes, the collections were in the range of 25-50 lakhs. The film has just about touched the 30 crore mark.

*Final numbers awaited

Note: All collections as per production and distributor sources

Joginder Tuteja tweets @tutejajoginder

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