The makers of 'Ala Vaikunthapurramuloo' are promoting the upcoming Musical Concert of the film creatively. The event will be held in Hyderabad Monday evening (January 6).

A short ad-like video featuring Sunil and Harshavardhan is out, projecting the event as a kicka$$ one in which the famous singer Sid Sriram, among others, will perform LIVE. "Kashiram (Harshavardhan) wants some kick in life as he is bored and Seetharam (Sunil) gave him the best possible idea! Music gives you the best Kick, let's affirm it by enjoying the Biggest Musical Concert," the makers say.

Directed by Trivikram Srinivas, the film's final release date will be locked very soon.

Kashiram wants some kick in life as he is bored & Seetharam gave him the best possible idea! Music gives you the best Kick, let's affirm it by enjoying the Biggest Musical Concert #AVLPMusicalConcerton6thJan ???? #AlaVaikunthapurramuloo @alluarjun #Trivikram @hegdepooja pic.twitter.com/bswVmF74iA

— Haarika & Hassine Creations (@haarikahassine) January 4, 2020