The Trailer of 'Jai Lava Kusa', released at 6:30 p.m. on Sunday, has so far been watched 7.54 Million times on all the digital platforms combined. This is the best non-Baahubali record in Telugu film industry. This is also one of the top performing trailers in the history of South Indian film industry.

The rate at which the trailer has been viewed is not coming down. In just the last 2 hours (read 22 hrs to 24 hrs), it generated 1.54 million views (real-time).

Set to hit the screens on Sept 21, the Bobby-directed movie is a mass entertainer and a family drama at once. Music-directed by Devi Sri Prasad, the film has the cinematography by Chota K Naidu. Produced by Kalyan Ram on NTR Arts, it has Raashi Khanna and Nivetha Thomas playing the female leads.