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Modi's man: Padma Shri then, CBFC chief now
Saturday, August 12, 2017 • Tamil Comments

It didn't take long for Twitter and Facebook to react in different ways to the appointment of Prasoon Joshi, the Bollywood lyricist, as the chief of CBFC.  While everybody is universally supporting the sacking of Pahlaj Nihalani, Prasoon's elevation is being seen as a manifestation of favoritism.

Why should the Modi sarkar be seen as favoring Prasoon?  Note that the lyricist is not just a film personality but also a thorough marketing professional.  As the CEO of a marketing firm, he was one of the main marketing strategists behind selling 'Brand Modi' in the run-up to the 2014 polls.

In fact, it was Prasoon who coined the slogan 'Desh ki pukar, Modi sarkar', which was not chosen by the BJP as their main slogan, as the party loved 'Ab ki bar, Modi sarkar' more.

The first list of Padma awards announced by the new government had Prasoon in the winners' list.  More than 2.5 years later, he has another post in his kitty.  Phew!