Suddenly Pokiri has become very hot among the trade circle.

The film’s promos have been released just now and the industry men are just lapping it up.

Pokiri, starring Mahesh Babu and Ileana, is set for April release. Puri Jagannadh has directed it. It is a film that Manjula, sister of Mahesh, has produced.

The promos have been slick and Mahesh in particular has been looking stunning.

Cast in the role of Pandu, Mahesh's character is one of a person who does things on his own terms. It is not arrogance that drives him. It is confidence.

Mahesh has relished the role. And he says as much. After Athadu, he feels he is sitting on another winner.

It must be a good year for Mahesh as soon after Pokiri he will have Sainikudu, another big-time venture. Sainikudu is also progressing fast.

Mahesh has learnt to hasten things in his career. For a man known to tarry his movies, both Pokiri and Sainikudu will be quick ventures.

Pokiri will be an out and out mass venture ---- a weighty one, too.