Director Nag Ashwin and producer Aswini Dutt are getting ready to release 'Project K' on January 12, 2024. Vyjayanthi Movies on Monday gave a surprise to Prabhas' fans by releasing a pre-production video. Everything from the villain's dress to the uniform of his followers has been designed uniquely for the movie. 'The World Is Waiting' is truly what the second pre-production video (the first one was about reinventing the wheel) testifies to.

The first sKratch (where scratch has been misspelled to highlight K in 'Project K', which is anyways a working title at this point in time) video showed the director's intense involvement in making a wheel, which seems to be integral to the wheel of time in the context of the movie.

Djordje Stojiljkovic and Santhosh Narayanan are the film's cinematographer and music director, respectively.

The film has got Deepika Padukone and Amitabh Bachchan in key roles. Disha Patani has a role as well. The film is in the post-production phase.