'Virata Parvam', starring Rana Daggubati and Sai Pallavi, was launched on Saturday in the presence of 'Victory' Venkatesh. MLA Gottipati Ravi and producers Suresh Babu and Sudhakar Cherukuri, among others, also graced the occasion as guests.

To be shot from next week, the entertainer is going to have music by Suresh Bobbili and cinematography by Divakar Mani.

Art Direction is by Nagendra, while Production Design is by Laxman Aelay.

The film will be set in Telangana and the entire story unfolds in the 1990s. Rana and Sai Pallavi make for an interesting pair.