Vijay Deverakonda has stepped into production rather early on his career. On Monday, speaking at the pre-release event of 'NOTA', the much-happening star said that he would debut as a producer.

His production house has already got a name and it's derived from the English meaning of his name: 'King Of The Hill'. Given the inclinations of the actor, expect the banner to produce new-age films. Zany creators will have a field day.

Only a few months ago, the 'Geetha Govindam' sensation launched his own clothing line named 'Rowdy'.

As for 'NOTA', it will hit the screens in Telugu and Tamil on Oct 5. The political thriller has reportedly earned Rs. 25 Cr (Telugu version) before its release just by way of theatrical rights.