The music promotions of 'Waltair Veerayya' are going to be started this week. The first song is the one shot on Chiranjeevi and Urvashi Rautela, who will be seen in the item song.

Devi Sri Prasad on Sunday revealed that the untitled song is scheduled to arrive later this week. It was an unofficial update he dropped via Twitter after his excitement levels reached a crescendo on watching the song.

"Just watched the first song. Mindblown by the energetic dance of our MEGASTAR. So, uncontrollably leaking off the news. The first SINGLE releasing this week. Get ready to party..coz its called #BossParty (sic)," DSP wrote.

The term 'Boss Party' to describe the song is interesting. Choreographed by Sekhar Master, it is expected to set the floor on fire.

Directed by Bobby Kolli, the film has Shruti Haasan as the heroine and Ravi Teja in a key role. It will hit the screens for Sankranthi next year.

The mass masala entertainer is produced by the Naveen Yerneni-Y Ravi Shankar duo of Mythri Movie Makers.