The wait is going to be over very soon. After the unveiling of its digital motion poster a few weeks back during India-Pakistan T-20 match, 'Humshakals' promotion would now be entering its second leg. Theatrical promo of the Sajid Khan directed comedy would be launched online across all channels this Wednesday.
"The motion poster was just a teaser of sorts and now with the film nine weeks away, there would be enhanced momentum in the film's promotion starting with the theatrical trailer," confirms our source.
Those who have had a dekko already are vouching for it to be just the kind of Summer blockbuster that one is expecting.
"It is a fast paced promo with something happening practically every moment," reveals an insider, "It is rip roaring, colorful and vibrant. The very USP of seeing Saif Ali Khan, Riteish Deshmukh and Ram Kapoor is well projected here. Moreover, for those looking for glamour quotient, Tamannaah Bhatia, Bipasha Basu and Esha Gupta make for an enticing appearance too. Just wait and watch."
Apparently, Sajid went through the most minute details for days at succession to get every frame right and went through multiple options before green lighting the promo which is now ready to be released.
"I had to," says Sajid, "My promise to the audience is '9 Times The Fun' and for that I had to work at least 9 times harder on the promo."
No wonder, producers Fox and Vashu Bhagnani are vouching for the promo that has been cut and are anticipating record views for it in quick time before the film readies for its 20th June release.