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Big B, Sony break records

IndiaGlitz [Thursday, September 13, 2012]
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Amitabh Bachchan - the most recognized face in India has done it again in association with Sony television.

The megastar's charismatic touch and magic has helped the opening episode of Kaun Banega Crorepati 6 (KBC) in getting maximum eyeballs. The show, which went on air Sep 7, has registered a 6.1 television rating (TVR).

The powerful campaign Sirf gyaan hi aapko aapka haq dilaata hai (Only knowledge gets you what you deserve) evoked tremendous response.

The show, which was originally telecast on Star Plus when it was launched in 2000, is being aired on Sony since 2010. This season has bagged the highest opening out of all three seasons on the channel.

While the episode aired Sep 7 received a 6.1 TVR, the episode aired on the following day earned a 5.3 TVR, according to television audience measuring agency TAM.

The show is said to have had the highest opening this year across all shows on all general entertainment channels, says Sneha Rajani, senior executive vice president and business head, SET.

"We were confident that viewers would really enjoy watching this season of Kaun Banega Crorepati.

The numbers more than corroborate this. We are really pleased with the opening week results and there is a lot more to look forward to on the show in the days to come," Rajani said in a statement.

"Overall, we are delighted at the performance of all our shows and over the next four to five weeks we aim to further consolidate our position," she added.




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