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First Time! A Dramatic Promotion for Ek Thi Daayan

IndiaGlitz [Monday, February 25, 2013]
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In a unique mother of all promotional tie-ups for its keenly awaited supernatural thriller 'Ek Thi Daayan' (co-produced by Vishal Bhardwaj), Balaji Motion Pictures is creating a mega-series titled 'Ek Thi Naayika', which will feature the television industry's top most actresses, coming together for the first time, in a thrilling and spooky series based on the 'daayan' characters in the forthcoming film.

The high profile 16-episode series will also feature characters from 'Ek Thi Daayan', including an appearance by Emraan Hashmi.

All of Ekta Kapoor's favourite leading ladies from her top-rated television series will be seen in this new and innovative television property, promising to offer television fans countrywide a huge never-seen-before treat. The big names include Smriti Malhotra Irani, Sakshi Tanwar, Aamna Sharief, Mauli Ganguly, Shweta Tiwari, Kritika Kaamra, Pooja Gaur and Ankita Lokhande.

Balaji has successfully secured her eight favorite 'mahanaayikas' under one roof in 'Ek Thi Naayika', to promote 'Ek Thi Daayan', starring Emraan Hashmi, Konkona Sen Sharma, Kalki Koechlin and Huma Qureshi, and releases worldwide on April 18.

Said Ekta Kapoor, "This is the first time ever that the biggest household names of television have come together to participate in a high-concept fictional series oriented at promoting a forthcoming film. This is creative marketing at its best!"

The series will commence from March 9 and air every Saturday and Sunday at 11pm on Life OK channel.

Watch Trailer:Ek Thi Daayan



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