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'Aurangzeb' goes for constructive promotion

IndiaGlitz [Friday, May 10, 2013]
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Going with an innovative promotional strategy, the team of 'Aurangzeb' went for real location to promote their film.

Since the real estate mafia serves as the backdrop of the film 'Aurangzeb', the makers decided to keep the press conference at a construction site. Now that's what we call as constructive idea!

However, seeking permissions was a problem, besides there were various safety measures and protocols to be followed. In spite of all these, the location set the theme for the evening.

Present for the conference were debutant director Atul Sabharw, cast Rishi Kapoor, Jacky Shroff, Arjun Kapoor and Prithviraj. Interestingly this was the first time the cast came together post the shoot. There were candid on set conversations which cropped up and the workers at the construction site were all clued it.

Releasing on 17th May, 'Aurangzeb' has Arjun Kapoor playing a double role.




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