It is an established fact that the bad boy streak has won Emraan Hashmi a huge fan following and also good box office returns, case in point being his last few films like 'Murder 2', 'Jannat 2', 'Once Upon A Time In Mumbaai' and  'The Dirty Picture'.

Now even though he is playing a film director in 'Raaz 3', one waits to see if there is a bad body element finding prominence all over again and continue the winning streak for him.

"Well, a word of caution here. Despite these numbers, I can't get into the trapping of box office.

The moment you start getting driven just by numbers, all your concentration is on telling yourself that 'arrey yaar, ab agli picture mein pehle se better opening lagni hi chahiye'. I don't want that pressure on me. Also, number game is not the kind that interests me.

Instead I want to experiment with different cinema. May be a couple of them may not take a huge opening but then it would give me creative satisfaction at least."

He could well be referring to 'Shanghai' here which fetched some of the best reviews this year but didn't quite make much impact at the box office.

However with Emraan playing to the gallery all over again, it is also expected that this collaboration with Bhatts would fetch a good opening for him when the film releases on 7th September.