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Theater Strikes to distance viewers

IndiaGlitz [Friday, November 02, 2012]

The majority of the showcenters of Kerala owing allegiance to Kerala Film Exhibitors Federation (KFEF) have shut down theaters from today, following a strike in demand of an increase in the service charges. The theater owners who are currently collecting an amount of Rupees two as service charges is asking for a hike to seven rupees and hence the strike. But the majority of the 'B'Class centres and the multiplexes are not participating in the strike.
Much of the industry insiders except the association leaders have a feel that this strike is wrongly timed and comes up at a time when Mollywood is slowly getting beck to its winning ways with almost 15 films reaching the status of successful flicks. The release of films like M Mohanan's '916' and Shafi's '101 weddings' and a dozen of other films will get affected by the shutting down of release centers  With a bunch of big Tamil and Hindi films coming up for this Deepavali, this strike is likely to end up as a costly affair for the theatre owners also as the season usually see house full shows all around the state.
The movies worst affected by the current strikes will be Laljose's Prithviraj movie 'Ayaalum Njaanum Thammil' which is gradually climbing the status of a super hit. Mammootty's 'Jawan of Vellimala' was also trying to clear of its poor initial reports, which this strikes arrives as a plot breaker.

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