Seems that actor Raja (Anand, Vennela fame) has decided to seriously heed to senior film personality Dasari Narayana Rao's advice that it is not bad to promote oneself.

This sage advice, Dasari gave in a discourse-like speech he gave at the audio release ceremony of Taj Mahal.  Raja, a talented artiste, has not got too many hits in his kitty and this may have prodded her to take up the mantle of a producer and do a film himself.

One hopes that he will not be bogged down in his efforts come what may.