Allu Aravind officially announced the fixing of alliance with Sneha Reddy, daughter of Shankar Reddy, who owns engineering colleges in State and also the director of Scient Engineering College.

The Mega producer announced that the talks between both the families over the alliance were fruitful and the marriage will take place soon after the completion of the shooting of ‘Badrinath’.

According to sources from the Film Nagar, the marriage may take place somewhere during February 2011. However, both the families had to announce a date for engagement prior to the marriage and it will be fixed shortly.

Sneha Reddy is a native of Hyderabad and completed her B. Tech and left for US to pursue her MS course.