With environmental consciousness increasing by the day, it's not uncommon to see celebs throwing their weight behind such issues as eco-friendly Ganesh Chaturthi, crackerless Diwali, and waterless Holi.

Nithiin has just done the same. He has promised to celebrate a waterless Holi this season. At a time when there is drought in several pockets of the country, Nithiin seems to have taken up this cause in a small way.

Although he hasn't made a statement or posted a tweet himself, he has shared a poster with this message. One presumes that he agrees with its contents.

Meanwhile, the pre-look of A.. Aa.. was released days ago. The Triviram Srinivas-directed film is slated for a May 6 release, clashing probably with Brahmotsavam.