It was a sweet gesture from Megastar Chiranjeevi, who accepted the request of the makers of 'Sammohanam' to release the children's book talked about in the movie. Sudheer Babu plays a children's book illustrator in this June 15th release. And the climax is tinged with contents from this book, which exists for real.

"A very very special and wonderful moment. The children’s book from #Sammohanam is launched by Shri.Chiranjeevi garu. The love, affection and the humility of this Mega Star is inspiring," director Mohankrishna Indraganti today said.

The film is doing well at the box-office, earning more on Day 2 than on Day 1. For example, in Ceded, where the rom-com is playing in 24 theatres, the collections were Rs. 6 lakhs more than Day 1's gross. In crucial markets like the US, the Sudheer-Aditi Rao Hydari entertainer is going strong.