A day after being in the news for an 81-ft tall Mahesh Babu cut-out at a theatre in Hyderabad, 'Sarileru Neekevvaru' is grabbing new space for launching an interesting contest. Those wishing to tell the story of a superlative person in their life can do so and win a surprise gift.

"Mee life lo evarinaina chuste, SARILERU NEEKEVVARU ani anipinchinda? Nominate the #SarileruNeekevvaru figures in your life, share their stories, top 100 will be selected by the movie team & a surprise awaits for you," the contest says.

Mahesh Babu and director Anil Ravipudi are gearing up to deliver the best. Rashmika Mandanna, Vijayashanthi and Prakash Raj are going to add value. With music by Devi Sri Prasad, this one will hit the screens on January 11.