Imtiaz Ali innovations for 'Tamasha' build up is gathering maximum eyeballs. Imtiaz is asking interesting questions on social media. the tagline why always the same love story is incorporated in the poster just launched on digital platforms.

Touted to set a new definition of love 'Tamasha' stars ex-flames Deepika and Ranbir..

here is what Imtiaz is asking before the movie hits the marquee

"Why always the same story...?

Vohi kahaani phir ek baar...

Majnu neliye kapde phaad, Maar tamashabeech bazaar...

Aisa hihota hai, such is the world, we are merely actors in the drama of life...

But can this actor not speak the truth? Can he not do what he truly wants?

Am I just stuck in the story of my life?

Or am I making my story as I live?"

- Imtiaz Ali