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Women in Japan reject Valentine's Day choco tradition

Tuesday, February 12, 2019 • Telugu Comments

There has been a tradition in Japan since 1950s.  As per this "regressive" tradition, women at workplaces are obligated to gift chocolates to male employees on February 14.  This Valentine's Day tradition is known as 'Obligation Chocolate' in the country.

As per a survey held recently, most female employees are no longer interested in following this inherently misogynistic tradition.  They feel that no woman can be forced or obligated to gift chocolates to male employees.  In the survey, many women have described the 'Obligation Chocolate' practice as an act of 'abuse of power' by men.  As such, they are fast rejecting and ditching the age-old practice.

“For a growing number of people, the pressure to avoid causing offence by spending thousands of yen (Japanese currency) on chocolates for coworkers is becoming intolerable," a report published in 'The Guardian' says.

The tradition has helped chocolate companies mint millions of dollars over the decades.

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