A leading cola company has kick started the BLUE BILLION campaign that invites cricket fans all over the world to cheer up for India. The rhythm has been kept simple - 'Hoo Haa India, Aaya India'.

The first step in this direction is a Vishal Shekhar composed track 'Aaya India' that has been crooned by Sukhwinder Singh. This has been followed by Saurav Ganguly pitching for India, Shahrukh Khan and Priyanka Chopra joining the force and John Abraham & Kareena Kapoor getting inspired by all the fun.

An addition to this elite group of Shreyas Talpade, commonly known as 'Iqbal' for his sensitive performance in the film of same title. A worthy inclusion to the list, what makes his presence special is that in 'Iqbal' he was a passionate cricketer who rose to fame. In the campaign, he brings to table the same persona and values while rooting for India.

It's time for 'Hoo Haa India' as the nation looks forward to World Cup 2007!