Shiney Ahuja has been known for portraying vulnerable characters on screen ever since he first made a big impact in HAZARON KHWAHISHEN AISI. In each of his major films after that, be it GANGSTER, WOH LAMHE, ZINDAGGI ROCKS or LIFE IN A..METRO, he has demonstrated his vulnerable side to perfection.

Now for the first time ever, he has taken on a role that allows him to be a man with an attitude. But no, it is not for a film but the brand 'Shark Tooth'. As a brand ambassador for this vodka drink from the house of Diageo whch is being promoted by packaging it as a music label, Shiney is now being seen in it's first television commercial.

The script of this commercial requires him to keep the villains at bay as they try to grab a piece of sea side land. By wearing a cool 'I-care-damn' attitude, he gets the things done his way (albeit with the help of a shark - watch out for it!) and creates an instant impact. What is special about this commercial is that it manages to showcase a different facet of Shiney's personality and is as original as it gets.

On the movies front, Shiney has a lot to look forward to as his mega film BHOOL BHULAIYYA is getting ready for a release. Later in the year, he would also be seen in Sudhir Mishra’s KHOYA KHOYA CHAND which was earlier titled BAHUT NIKLE MERE ARMAAN.