This is a new practice in finalizing the title for a big ticket film in Tollywood. They did it for 'Attarintiki Daredi'. They 'leaked' the title to see how fans would respond to the same. The response was not unanimous but by the day of audio launch, the grapevine said they started liking it. Now they are repeating the act for NTR - Samantha starrer to be produced by Bellamkonda Suresh and directed by Santosh Srinivas of 'Kandireega' Fame.
Initially they toyed with the idea of 'Rabhasa' but it looks the fans didn't approve of it, so now the unit has leaked another title 'Joru'. This might do rounds in the social circles for a while and if the viral report is positive, the makers would officially announce the title.
Now oblivious to the title marketing, NTR is busy dancing with Sam and fighting goons for her in Ramoji Film City. Oh By the way, the movie also has Praneetha in the film making it the second film in which she is pairing with Samantha.